JD.com said that the majority of buyers are millennials aged 26 to 35 years old, hailing from major cities like Guangdong, Beijing, Jiangsu, and Shanghai.
It seems there will be no end to China’s love affair with the King of Fruits.
A pre-sales launch on Monday (June 10) for whole Musang King or Mao Shan Wang durians from Malaysia on Chinese e-commerce platform JD.com saw over 12,000 orders for the spiky fruit in under 10 hours, the company told Business Insider in a statement on Thursday (June 13).
JD claims to be the first site in the country to sell the durian, after the Government lifted a ban on whole durian imports from the country in late May.
A screenshot from the site listing Musang King durians from Malaysia.